Art and Craft Website

Solution

To meet these challenges, we implemented the following approach:

• Custom Theme Development: Developed a fully customized WordPress theme to reflect the brand’s playful and creative identity while ensuring high performance, scalability, and visual consistency.
• Custom Post Types: Created structured content types to efficiently manage and categorize a large collection of printables, craft tutorials, and seasonal resources.
• Advanced Custom Fields (ACF): Integrated ACF to provide flexible content management for printables, including download links, image previews, age recommendations, and holiday tags.
• Dynamic Content Organization: Built custom category and tag structures for better filtering of printables by theme, occasion, and user interest.
• Mobile-First Design: Designed a fully responsive layout with enhanced mobile usability to provide a seamless experience across devices.
• Performance Optimization: Minified CSS and JavaScript files, implemented lazy loading for images, optimized database queries, and integrated CDN for faster page load times.
• Improved Navigation System: Introduced a user-friendly mega menu and intuitive category structure to help users easily browse the site’s vast content library.
• Child Theme Creation: Developed a child theme to preserve core customizations and allow for safe updates and future enhancements.
• User Experience Optimization: Designed clear call-to-actions, featured seasonal content on the homepage, and streamlined the printable download flow for improved engagement.
• SEO Optimization: Optimized on-page elements including metadata, URL structure, headings, schema markup, and internal linking to improve search engine visibility and drive organic traffic.

Results

The redesigned Kiki & Company website achieved significant improvements in performance, engagement, and usability:

• 100% responsive, mobile-optimized design for all screen sizes.
• 97% desktop and 84% mobile PageSpeed score, improving user experience and SEO.
• 53% increase in user engagement due to improved navigation and visual appeal.
• 61% increase in organic traffic from better content structure and SEO.
• 36% more printable downloads with better CTAs and user flow.
• Reduced bounce rate by 24% thanks to faster load times and clearer site structure.
• Improved content discoverability with filters and search enhancements.
• W3C-validated clean code and cross-browser compatibility.

Client Testimonial

“The redesign of kikicomin.com has been a game changer for me and my audience. The site looks amazing, works beautifully on mobile, and is so much easier to manage. I’ve received tons of positive feedback from my followers. Thank you for turning my vision into reality!” –  Founder, Kiki & Company.